Beeline Vietnam

Marketing course of study flog: Kieran Tierney EVOLUTION GROUP Tran Thi Mong Hien Thai Duy An Khong Vu Tuan Anh Nguyen Thai Ngoc 1 Evolution group Marketing Plan call down: Kieran Tierney Executive summary Beeline is the first worldwide telecom participation in Vietnam. It has just penetrated Vietnam market this elevated 2009 and got whatsoever positive as well as oppose results at the beginning. This marketing plan is going to identify the newly blot of Beeline and plan strategies to orient Company development in the avocation year 2010. For detail, Beeline volition focus in one-year-old customers from age 15 to 29 which occupy about 18% in Vietnam population. To loll the best result, Company will displume 20% of its marketing budget for product and forward motion activities. Firstly, Beeline will develop non only features of its current product (such as waiting music, GPRS or information research) tho also plunge two new products which are B-teen and B-students to catch customer needs. cost is also familiarised to make the Company become a cheap but good service one. On the other(a) hand, Beeline will open deputy offices in HN, HCM and DN to contact at present and consult customers better. dispersal channel is also widened to reach customers.

Lastly, Company will physical exertion a 17% of its selling budget (about $2, 2 million) for promotion activities. 2 Evolution group Marketing Plan Lecture: Kieran Tierney Table of content I Current marketing side: ........................................................................... ............ 4 1 Microenvironment: .........! ...................................................................................... 4 1.1 The company:................................................................................................ 4 1.2 Customers: .................................................................................................... 4 1.3...If you trust to get a full essay, order it on our website: OrderCustomPaper.com

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